At BSPK, we thrive on bringing vision to life.
Our recent collaboration with Blank & McCune, a distinguished real estate brokerage since 1979, exemplifies this commitment. Tasked with revitalizing their brand identity, we embarked on a journey to modernize and elevate their market presence. Through meticulous strategy and creative innovation, we revamped Blank & McCune’s visual identity, starting with a fresh logo that embodies their legacy and vision. Our redesign extended seamlessly to their social media presence and collateral system, crafting an intuitive digital experience that resonates with clients old and new.
Beyond aesthetics, we crafted a comprehensive social media marketing strategy tailored to amplify Blank & McCune’s unique strengths, which revolves around leveraging social media to seamlessly integrate current trends, educational content, and meaningful connections with their cherished community. Our approach leveraged targeted campaigns and engaging content to enhance visibility and client engagement. By focusing on their legacy of personal client relationships and community ties, we positioned Blank & McCune as a beacon in the Iowa City area real estate landscape.
The result?
A revitalized brand that honors tradition while embracing modernity—a testament to Blank & McCune’s enduring excellence in real estate. Join us in celebrating this transformative journey and the elevating of this client to new heights.
